Showing posts with label response. Show all posts
Showing posts with label response. Show all posts

Wednesday, February 16, 2011

Trade Preference Erosion: Measurement and Policy Response (Trade and Development)

Trade Preference Erosion: Measurement and Policy Response (Trade and Development) Review


See more picture


Trade Preference Erosion: Measurement and Policy Response (Trade and Development) Feature

Unilateral preferences granted by OECD countries introduced an inevitable tension between "more preferred" developing countries -- typically beneficiaries from pre-existing colonial regimes -- and other developing countries with respect to the effects of most-favored-nation liberalization by preference-granting countries. Concerns about preference erosion became an important point of debate in the the WTO Doha Development Agenda negotiations. Since the late 1990s, major OECD countries have significantly increased the scope and coverage of unilateral preferential regimes for the least developed countries; hence, it is not surprising that preference erosion has become an issue of concern. This volume reviews the current value of preference programs of major OECD countries for beneficiary countries, assesses the implications of preference erosion under different global liberalization scenarios, and discusses potential policy responses. Contributions to the volume provide detailed analyses of specific preference programs and undertake cross-country, disaggregated analyses of the impact of preferences at the product level. Understanding the likely impacts and how those impacts are distributed is a precondition for formulating appropriate policy responses to preference erosion. A case is made that such responses need to focus on enhancing the competitiveness and supply side capacity of developing countries.


Check price now


Rerate Products


Customer Review

Saturday, February 12, 2011

Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition

Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Review


See more picture


Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Feature

Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.

Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

Bly shows you how to:

  • Cut through the hype and get real benefits from marketing in the newer electronic media, including the World Wide Web.
  • Increase the pulling power of every print ad.
  • Get more inquiries and orders from every ad.
  • Make your direct mail response rates soar.
  • Boost response from sales brochures.
  • Maximize orders from business catalogs.
  • Create hard and soft offers that sell more.
  • Profit from postcard decks.
  • Use press releases and feature articles as direct response tools.
  • Generate leads from speeches and seminars.
  • Create inquiry fulfillment packages that close more sales.
Easy to understand and use, Business to Business Direct Marketing is a gold mine of time-tested ideas and techniques guaranteed to produce more profitable communications with business buyers.


Check price now


Rerate Products


Customer Review