Showing posts with label skills. Show all posts
Showing posts with label skills. Show all posts

Tuesday, April 26, 2011

Business and Professional Skills for Massage Therapists

Business and Professional Skills for Massage Therapists Review


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Business and Professional Skills for Massage Therapists Feature

Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world.

  • Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice.
  • Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice.
  • A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more.
  • Self-Reflection boxes put concepts into a realistic context through Sandy Fritz's personal experiences in massage practice.
  • Learning Activity boxes reinforce your understanding and challenge you to apply what you've learned in an engaging workbook format.
  • Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations.
  • Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice.
  • More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies.
  • Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.


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Monday, April 11, 2011

Environmental Communication. Second Edition: Skills and Principles for Natural Resource Managers, Scientists, and Engineers.

Environmental Communication. Second Edition: Skills and Principles for Natural Resource Managers, Scientists, and Engineers. Review


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Environmental Communication. Second Edition: Skills and Principles for Natural Resource Managers, Scientists, and Engineers. Feature

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.

"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.

"All environmental education professionals agree that the practice of good communications is essential for the success of any program.  This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan


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